Variety have confirmed rumors that the first Revenge of the Fallen trailer will make its appearance during the Superbowl on February 1st:
Nearly every studio will push pics during the big game, airing on NBC Feb. 1, with the movie lineup naturally made up of summer tentpoles whose studios hope to appeal to the nearly 100 U.S. million viewers that tune in to the broadcast.
Confirmed for this year’s roster are high-profile titles like Paramount’s “Transformers: Revenge of the Fallen,” “Star Trek” and “G.I. Joe”; Sony’s “Angels and Demons”; DreamWorks Animation’s “Monsters vs. Aliens”; and Universal’s “Land of the Lost” and its fourth installment in “The Fast and the Furious” franchise. Disney is also planning to use the game to raise the profile for Pixar’s next toon, “Up.”
The movie blurbs will in many cases show off footage from the pics for the first time. Par has yet to unveil a single frame of the “Transformers” sequel and will use the Super Bowl to make the big reveal.
Bowing the fresh footage will generate heat for the pics considering the broadcast attracted 97 million viewers last year and consistently ranks as one of the few annual televised events in which auds pay attention to the commercials and talk about them afterward.