In Kevin Feige’s (Mar­vel Stu­dios pro­ducer) most recent press con­fer­ence, he revealed a few tid­bits about the Thor adaptation.

Don­ald Blake shall not make an appear­ance in the movie, although it shall take place in con­tem­po­rary Earth, rather than the Viking era. The film shall retain a Mar­vel super­hero feel, rather than a fantasy-esque adventure.

As for the cast­ing of Chris Hemsworth as Thor, Feige said, ‘There was no question’.