As there is currently no major viral marketing taking place, it seems the right time to fill you in on all the smaller Dark Knight stories that have been floating about.
Advance Bookings
The Dark Knight, with the same amount of times to release as Spider-man 3, has sold over eight times as many tickets, with a majority of those being at IMAX theaters, report Movietickets.com via Film School Rejects. To put that into perspective — Spider-man 3, which was eight times behind, opened to a $150 million weekend with the record for largest opening weekend ever. This also comes from Fandango:
With less than three weeks remaining till “The Dark Knight” opens on July 18, at 12:01 a.m., Fandango, the nation’s leading moviegoer destination, is finding that dozens of showtimes for the film are already sold out. (Buy Tickets)
Batpod and Tumbler on Tour
The Bat pod and the tumbler are doing the rounds, touring a number of cities before the movies’ première. Heading to:
Phoenix
Denver
St. Louis
Cleveland (July 6)
Kansas City
Cincinnati (July 5)
Washington, DC
Philadelphia
Boston
Toronto
Niagara Falls, NY
New York City
Chicago
July 5 the display will be at Kings Island in Cincinnati, Ohio from 12:00om to 2:00pm and then be transported to the Showcase Cinema de Lux & IMAX in Springdale, Ohio and be on display from 3:30pm to 5:30pm that afternoon.
For Clevelanders, the good will be on display at the Cinemark Valley View on Sunday July 6 from 8:00am to 5:00pm.
Kevin Smith Reviews TDK
On his blog, Kevin Smith posted a short review after the lucky man caught a preview screening:
Without giving anything away, this is an epic film (and trust me: based on the sheer size and scope of the visuals and storytelling, that’s not an overstatement). It’s the “Godfather II” of comic book films and three times more earnest than “Batman Begins” (and fuck, was that an earnest film). Easily the most adult comic book film ever made. Heath Ledger didn’t so much give a performance as he disappeared completely into the role; I know I’m not the first to suggest this, but he’ll likely get at least an Oscar nod (if not the win) for Best Supporting Actor. Fucking flick’s nearly three hours long and only leaves you wanting more (in a great way). I can’t imagine anyone being disappointed by it. Nolan and crew have created something close to a masterpiece.
On Set
SHH were lucky enough to visit The Dark Knight’s set during filming, with a chance to spend time with the cast for an interview:
HBO will air a first look of The Dark Knight on July 10th, 2008 at 10:45pm eastern. The History channel will also be running a program looking at the history of Batman on July 16th in an hour long special. Thanks Victor!
“he [Heath] showed up with a very basic make-up kit consisting of store bought mascara, white grease paint and lipstick and and basically designed the make-up there on the spot”
The clues from the latest Why So Serious viral marketing campaign have led us to the stupid bats page containing a brand new Dark Knight poster made up of Joker cards and scratched Joker ramblings:
The aim is to knock down the “punks”. If you hit a dummy, a light appears next to another one, if you hit that one the light moves to the next dummy, and so on. If you complete three lit dummy hits in a row a ticket comes out of the machine, linking to a new “Stupid Bats” page: whysoserious.com/stupidbats/
Wake up, clown! You have *one hour* to reply to be a part of today’s fun. /operator
Following a reply, this was sent:
Good. Do not reply again. I’ll be in touch…
After the hour deadline, participants were sent code words:
Work together, clowns. Your code-word: XXXXXXXX. Your partner: XXX-XXX-XXXX. Do NOT call until told to. Do not publicize this number.
Wait for a call — you will receive one or more code words. Relay these words to your partner.
You’re the first in the chain. Call your partner and relay your code-word NOW.
When all “relays” were completed, all five chains had dropped and five words are shown, these all have the word “house” in common, entering that into the box reveals a new game, “Punk Drop”.
Why So Serious have updated their front page for the first time in what seems an age — it now covers the entire Viral marketing campaign complete with Joker checklist on tasks, a list of Gotham city web pages and assorted items that can all be clicked for part of the viral adventure. For example, bowling shoes, a personality quiz, the trailer clippings, letters from a ransom note, etc.
Three future tasks have yet to be ticked off:
12. Be good to my guests
13. Gather all my fans
14. Leave a big mark
Reports
Some of the viral links on WSS contain reports on the viral event, with date, a list of occurrences, the end result, pictures and the aftermath — providing a succinct review of how we’ve got this far:
Citizens for Batman
Where a page originally stood we now find a countdown, heading ominously towards July 8th. CFB have also been sending out their propaganda to lucky Gotham citizens,
Including the letter:
Citizens for Batman!
It’s time to go public. To really defend Batman, we have to show the world how big our movement is. So check out the goodies inside and show your pride in CFB!
And get ready for a MAJOR show of force July 8th. (check out citizensforbatman.org for the latest.
Dominos have unveiled their latest part in the ongoing Dark Knight promotional campaign — a vault filled with goodies, including an extended trailer with new footage. There are wallpapers and many features still listed as coming soon, such as a mobile game, a new trailer and interviews, presumably with cast and crew.
Seibertron have posted a camera phone shot of what looks like a Revenge of the Fallen poster, though it is blurry and hard to make out. It is most likely a fake, but on the small off chance that it is not, I have posted it here:
The text at the top seems to read “… begins”. The autobot in the forefront is quite clearly one that we have not seen before, yet it is also difficult to identify.