DVD and blu-ray has released in lots of dif­fer­ent ‘exclu­sive’ pack­ag­ing depend­ing on the store you buy from. 

Tar­get — Tar­get Deluxe Edi­tion includes exclu­sive Mark III mask pack­ag­ing. Avail­able on both the Ulti­mate 2-Disc Edi­tion and 2-Disc Blu-ray.

Oth­ers include:

Cir­cuit City — Access to exclu­sive Mar­vel Dig­i­tal Comics fea­tur­ing the art­work of Adi Grano

Cus­tom Lith­o­graph cre­ated by Mar­vel artist Ger­ald Parel.

 Costco — Gift­set includes the Ulti­mate 2 Disc Edi­tion DVD and 3 Iron Man Bob­ble­heads, with all 3 Iron Man suits from the film. Gift­set includes the “Bat­tle Dam­aged Mark II”, avail­able exclu­sively in this gift­set at Costco.

Wal­mart — Two exclu­sive SKUs. Ulti­mate 2 Disc Edi­tion packed with an exclu­sive comic book chron­i­cling the Nick Fury story. The sin­gle disc gift­set is packed with the 1st episode of the new Iron Man ani­mated series 

Bor­ders — On pack col­lectible book fea­tur­ing orig­i­nal sketches by Bob Lay­ton and the top 24 comic cover of Iron Man.