The Why So Seri­ous Hal­loween Viral Mar­ket­ing Cam­paign has taken its next step in the most excit­ing of fash­ions. All the let­ters have been filled in and this pic­ture of The Joker was revealed (click for large):

Click­ing that image takes you from Why So Seri­ous to a play on the film’s film­ing title Rory’s First Kiss… Rory’s Death Kiss. Here The Joker presents us with another challenge:

Updated: Rory’s Death Kiss 

I apol­o­gise for the brevity of the last post, it was a hop-in hop-out post as quickly as pos­si­ble dilemma.

As you all prob­a­bly know, the Hal­loween Why So Seri­ous scav­enger hunt is well under­way. “Clowns” have been “ordered” to go and take pic­tures of var­i­ous places through­out an assort­ment of major cities across the United States. These pic­tures are then uploaded to form a message…

“The only sen­si­ble way to live in this world is with­out rules“Not all the let­ters are filled in yet but the mes­sage is clear. It appears like a screen cap from the movie will reveal itself once the mes­sage is com­plete. Maybe it will be related to Two-Face, con­sid­er­ing the pump­kin rot­ting scenario.I have set up a topic for dis­cus­sion on the forums (apolo­gies for the theme on there at the moment, we had to revert back whilst some issues with PHPBB were ironed out):

Why So Seri­ous Discussion

The Clues:

Join the hunt

More details soon.

It seems our can­dle melt­ing Dark Knight teaser over at Why So Seri­ous is begin­ning to get a lit­tle old and weary with time. Yes, the pump­kin is begin­ning to fray at the edges as rot sets in and the can­dle begins to reach its end.

Well spot­ted all those that sent this in.

EDIT: Right side only it seems, many peo­ple have sug­gested ref­er­ences to Two Face.

Why So Seri­ous has updated, remov­ing the for­ward link to the atro­cious clown site, replac­ing it with a sim­ple yet haunt­ing flash file depict­ing a flick­er­ing jack-o-lantern with a bat shaped ghoul­ish grin. Creepy.

And the rumors — A viral mar­ket­ing cam­paign to reach its pin­na­cle come Halloween?

(Thanks for the heads up Jay)

EDIT: Some astute view­ers have noticed that the can­dle is slowly burn­ing down, if you go to the site now you will see that the can­dle is much shorter.

The MAGIC apparel indus­try show in Las Vegas this year had a Dark Knight stand, sport­ing some juicy cloth­ing items. Kung Fu Radio were there to cover the Dark Knight booth.

Here are some of their snapped shots:

The bat-pod and TDK acces­sories on show behind:

T-shirts:

Why So Serious?

http://​www​.whysose​ri​ous​.com/

You have, as of writ­ing, approx­i­mately 4 hours to get to the co-ordinates on the site — they are intrigu­ingly in San Diego and the page itself is titled “Antic­i­pa­tion”. The clock is tick­ing. Good hunt­ing my friends.

From the offi­cial web­site, this is the first of The Dark Knight pro­mo­tion shots:

Sec­ond comes Har­vey Dent’s pro­mo­tional poster, once again via the Warner Bros. site:

And thirdly, the first unveil­ing of Heath Ledger as The Joker which slowly emerged via a viral mar­ket­ing cam­paign “I believe in Har­vey Dent TOO”: