Movie Chronicles » Promotional

42 Entertainment’s Why So Serious Campaign

FofR — Thu, 05 Mar 2009 18:34:47 +0000

Alternate Reality Branding have a page and three videos surmising 42 Entertainment’s 2008 activities, specifically the Dark Knight Why So Serious viral marketing campaign.

Highlights include over 10M unique participants across 75 different countries through ‘eventizing’ the web, for instance the use of cell phones ringing from within cakes in Bakery stores. All in all it kept The Dark Knight in the news and alive and well on the internet for over a year, leading up to the July ’08 release.

Campaign Overview Video

Comic-con Event Video

Harvey Dent campaign video

Found via /Film and FSR

DVD Pre-release Dark Knight games

Batman — Sun, 07 Dec 2008 19:28:18 +0000

Leading up to the December 9th DVD and Blu-ray release of The Dark Knight, Warner Bros. have set up a couple of Dark Knight related games for us fans to play.

The first is “The Dark Knight Puzzle”,

Here’s my badge…

The second is from My Dark Knight, the page is entitled The Dark Knight Widget, which comes with lots of promotional niceties, such as Twitter backgrounds, downloads (wallpapers, screensavers) and a profile pic creator.

Including the “peelback” script after the break…

Fan made Joker defaced Oscar Poster

Batman — Sun, 07 Dec 2008 19:04:05 +0000

Nick wrote in with this excellent piece of Fan art showing an (old) Oscar poster cleverly defaced by the Joker, created by joshmc at the Fan Art Exhibit.

Warner Bros. launches ‘For Your Consideration’ Site

Batman — Tue, 11 Nov 2008 23:44:25 +0000

Warner Brothers have launched a Dark Knight ‘For Your Consideration’ website as we approach the awards season. The site also features a free download of the Dark Knight screenplay and a list of upcoming screenings.

In other news, the mayor of Batman, a small town in Turkey, is looking to sue the film makers for using the name of their town without permission. Shouldn’t matter really, considering The Dark Knight is currently sitting at almost $997m worldwide, and about to step into the members only billion dollar club.

(Also, did you know, apparently The Dark Knight has broken some records! Maybe even the one for blu-ray sales!)

Comcast Game: “Gotham City Street Chase”

Batman — Thu, 17 Jul 2008 18:04:04 +0000

Csam Cram has been in touch to tell us of Comcast’s latest Dark Knight promotion, an online flash game featuring the Batpod and Joker trucks throwing explosives, entitled “Gotham City Street Chase”:

Joker Defaced Posters

Batman — Thu, 17 Jul 2008 00:28:11 +0000

We reported that The Joker got to the front page of the Official Dark Knight website, wreaking havoc with his red paint, we forgot to mention that the poster downloads also got hit — whilst the main site has now returned to its former state, here are the posters as they once stood, graffiti’d by The Joker:

Contributing Source: IMPAwards

Dark Knight Wallpapers, MSN Site

Batman — Tue, 15 Jul 2008 07:27:02 +0000

MSN have released a special Dark Knight website, similar to the Comcast and Verizon ones, with downloads, wallpapers, trailers and synopsis, nothing too fancy here though there are some lovely new Wallpapers to check out:

Thanks Israr!

New Joker call and Gotham Tonight Episode: Bank Robbery

Batman — Sun, 13 Jul 2008 12:49:34 +0000

The owners of the assorted Joker phones have received a new phone call, with a montage of mumbled sounds and clips with phrases such as “Is anybody there? Please help” and “Don’t do it, don’t do it”, together with the sounds of the Gotham PD in the background before ending with the Joker’s maniacal laugh.

Download audio of the call

Coinciding with this phone call, the latest episode of Gotham Tonight has been added to GCN, the episode is set to interview Harvey Dent, the “White Knight”, however half way through it cuts to news of The Joker’s bank robbery.

Celebrated journalist Mike Engel sits down with the “White Knight” of Gotham City — District Attorney Harvey Dent. Dent defends controversial crime-fighter Batman, and says they’ve “benefited the entire city.”

Dent takes calls from viewers on Jonathan Crane and fears of a new outbreak of Fear Toxin, and confronts a GPD police officer angry over Dent’s prosecution of corrupt cops. And Engel asks the questions everybody’s been talking about — is Harvey Dent dating Assistant District Attorney Rachel Dawes? The episode ends with the breaking news that the Gotham National Bank has been hit by robbers who made away with 68 million dollars from the vault.

Joker defaces sites, Kicking and Screening — Free IMAX tickets

Batman — Fri, 11 Jul 2008 06:15:30 +0000

The WSS Overture countdown has ended, and with it the Joker has brought down his madness upon all of the Gotham City viral websites, splattering them with flood and defacing them with mischievous messages.

On each of these pages a puzzle piece with a letter was left, combining all the pieces the phrase “Kicking and Screening” can be found, which leads to the next Why So Serious page,

www.whysoserious.com/kickingandscreening/

Note the play on words, “Screening” — the prize — Free tickets to an IMAX pre-release Dark Knight screening on July 15th!. As quickly as they appeared they have now SOLD OUT.

AND HERE WE GO!!!

“You’ve played your part, here are your just rewards. Meet at the rendevous points below. Don’t be late, don’t forget your ticket or heads will roll. Casual attire, smiles optional.”

Sold Out Chicago, Cinemark IMAX (Woodridge) 9:30pm
Sold Out New York, Palisades IMAX (West Nyack) 9:00pm
Sold Out Edmonton, Silver City IMAX 9:30pm
Sold Out Pittsburg, Cinemark IMAX (Tarentum) 9:30pm
Sold Out Kansas City, Studio IMAX (Olathe) 9:00pm
Sold Out Phoenix, Deer Valley IMAX 9:00pm
Sold Out San Francisco, Metreon IMAX 9:00pm
Sold Out Los Angeles, Universal City IMAX 9:00pm
Sold Out Las Vegas, Palms IMAX 9:30pm
Sold Out Minneapolis, Metropolitan IMAX (St. Michael) 9:30pm
Sold Out Dallas, Cinemark IMAX 9:30pm
Sold Out Toronto, Scotiabank IMAX 9:30pm
Sold Out Salt Lake City, Jordan Commons IMAX (Sandy) 9:30pm
Sold Out Grand Rapids, Celebration IMAX 9:30pm
Sold Out Atlanta, Mall of Georgia IMAX (Buford) 9:45pm
Sold Out Denver, Colorado Center IMAX 9:45pm
Sold Out Houston, Marq*e IMAX 9:45pm
Sold Out Orlando, Pointe IMAX 9:45pm
Sold Out Portland, Bridgeport IMAX (Tigard) 9:45pm
Sold Out San Diego, Mira Mesa IMAX 9:45pm
Sold Out Omaha, Star IMAX (Council Bluffs) 9:30pm
Sold Out Indianapolis, Showplace IMAX 9:30pm
Sold Out Boston, Comcast IMAX (Natick) 7:00pm
Sold Out Seattle, Boeing IMAX 7:30pm

An email was also sent out shortly beforehand via Human Resources:

http://www.whysoserious.com/kickingandscreening HA HA HA HA HA ha HA HA ha HA HA ha HA HA HA ha HA HA HA ha HA HA HA HA HA HA HA ha ha ha HA HA ha HA HA HA ha ha ha HA HA ha HA HA HA ha ha HA HA HA HA HA HA HA ha HA HA ha HA ha ha HA HA HA HA HA HA ha HA HA ha ha ha HA HA HA HA HA HA ha ha HA HA HA ha HA HA HA HA ha ha HA ha HA ha HA HA HA HA HA ha ha ha HA HA HA HA ha HA HA HA ha HA HA HA HA ha HA ha

Thanks to everyone that sent this in! Hope you got your tickets in time! (We poor brits miss out again it seems — we’re getting the movie a week later anyway).

The official website has also been man-handled by The Joker:

Citizens for Batman — July 8th event

Batman — Wed, 09 Jul 2008 07:53:26 +0000

Last night was the end of the CFB countdown, as two live video feeds were posted to the Citizens for Batman website and crowds gathered at the two locations in New York and Chicago. Fans that turned up for the event received Gotham Times newspapers and a collection of CFB goodies, including T-shirts.

Participants were given Domino’s pizza boxes that contained code words and clues to a locked box in a secret location. At this box more clues were uncovered, leading to a 2-way radio, with which directions were given to a specific spot for the perfect view of The Dark Knight bat signal, projected onto the Woolworth building and Sears tower.

NYC:

Chicago:

/Film have also posted their report, relaying some off the bad feelings and hindrances that surrounded the poorly executed Chicago event.