A Taste for the Theatrical, a clue that was revealed via the latest Joker teaser posters, as seen around cinemas, has unveiled what we have all been waiting for. Some of you may have seen this on a cinema screen — big, bold and brilliant, or on a YouTube bootlegged cam shot — small, grainy and mysterious. Today we can all download for ourselves a high resolution trailer of The Dark Knight.
The 7 minute footage seen in IMAX cinemas prior to screenings of I Am Legend has recently been leaked online. If you’re lucky and this hasn’t yet been removed from YouTube you can catch it here.
In other news, we still don’t have our official version of the trailer yet.
For a few days now The Dark Knight prologue has been showing before screenings of I Am Legend at IMAX cinemas across the states. We’ve read the reviews, heard the rumors and many of us that want to see it, but cannot, will soon get our chance.
The bootlegged version of the trailer has been popping in and out of YouTube all day today as users upload it as fast as the WB remove it. There are rumblings afoot that this short film is incredible, indeed, even better than the entire I Am Legend feature.
In the last hour or so a new Dark Knight viral website has been unveiled, “A taste for the theatrical”, www.atasteforthetheatrical.com. It reads,
“Sunday — It’s what you have been waiting for! Sure, you can see it on display, but beginning this Sunday, you can take it home for your very own”
So, you now have a choice, either be patient and wait until Sunday to see a high quality downloadable version or hop onto the buzz train right now and view the bootlegged copy on YouTube…
Thanks to Adam at Hollywood Chicago for the video, there’s a few more links there if you need them.
Just take a look at this stunning new Dark Knight poster, featuring batman standing in front of an open window (Wayne Tower?), with an awe inspiring but dark view of Gotham City. Beautiful. Click the image for a high resolution version.
So, yesterday evening the Why So Serious viral marketing campaign that we have been participating in as of late came to its conclusion by unveiling The Dark Knight teaser poster.
This post is a catch-up entry to fill in the gaps between the “step right up” challenge and the release of the poster. My last post revealed a number of scary cuddly toys with locations pinned to their bellies, at each of these locations was a bakery with a cake, inside of which was an evidence bag containing a phone, a joker card and a note. When each cake was grabbed, the bear was removed and we all came one step closer to hitting the bell.
Here are some more pictures of the cakes via our friends at Hollywood Chicago:
When all of these cakes were discovered, hitting the bell won the prize… and clicking through lead you to an evidence page with two joker cards:
Each of the cards is a link, the left card takes you to the poster page, which we have all seen by now. The right takes you to a sign up page for what looks to be some preview screenings in IMAX cinemas across the country — the prologue perhaps?
Update: Batsean has been to the bakery to get his cake…
The note says:
“Wow, you really took the cake! Now, put the icing on it: call (phone number) immediately from this phone and THIS PHONE ONLY. Do NOT give this phone number to anyone else.
Let’s hope your fellow goons come through as well as you. Once all the layers are in place, you’ll all get your just desserts. I’m a man of my word”
Step Right Up
The countdown on the latest why so serious viral marketing puzzle has come to an end, and revealed the final challenge.
Hanging from the stall in front of you are, as of now, 6 cuddly toys, although not at all cute. Each of them has a location pinned on, a location that, by instruction, you must travel to and not call.
The instructions also ask you to go under the name “Robin Banks” (aka Robbing Banks) at each of these places, with “One per location, first come, first served”. It seems that each of these is a bakery store, with the prize being somesort of bakery delight with an attached phone number. Some of the bears are already starting to disappear, and with each new discovery the mallet on the left hits a little harder.
Hitting the base of the machine used to invoke a pathetically small rise of the weight, not even enough to light the first level.
Heads up, clown! Tomorrow means that there’s one last shifty step left in the interview process: Arwoeufgryo
By moving each letter one to the right on a QWERTY keyboard, the word “steprightup” is spelled.
This led to a new WhySoSerious.com page at the URL www.whysoserious.com/steprightup with a countdown to 12 p.m. EST on Dec. 4 along with a stuffed monkey with an exposed stomach.
The secret itself was found by looking at the letters in the various levels you could achieve on the profiler, it was found that taking one letter from each could spell mausoleum and hence generate the next fascinating URL.
This is the email that was sent out:
If you’ve finished my quiz, then it’s time for the next step in the interview process, something to test your aptitude. Spaces count:
” You surely know how to put a smile on a guys face ! Now your task is simple.
Your job is to find a way into the evidence vault.
Our fine friends in blue have collected something that surely dosn’t belong to them.”
UPDATE:From the bloodied letters you can get the anagram, “TIME FOR TAFFY” — referring to The Gotham Times, Johnny “Taffyface” Linata died at 7:38am. There is a clock without any viewable hands to the left of the safe.
“ACME Business Security provides reliable security systems for businesses throughout Gotham City. We provide a range of services, from passive alarm to constant video surveillance.
We specialize in warehouse and commercial real estate security with flexible plans—allowing you security when you need it, for as long as you need it.”
